There are five social media platforms that your company must use to thrive.

In a word, the next big deal is the continuous evolution of social media and people’s interaction with it. Social media has proven to be a platform everyone needs to be on, and not just for fun alone, but to also make money.

There are various platforms on which your business can grow and make progress, and social media plays a major role in business development in this generation.

Any business can leverage social media platforms to make more profit than ever before. It is a beautiful channel for brands to build awareness for their products and services.

The perfect way to connect with their existing and new customers and gain new leads to fill their funnel. Social media can be one of your brand’s most profitable marketing channels.

Below are five social media platforms you can use to expand and grow your business.

1. Facebook

This platform is one of the oldest social media platforms and is used to connect with friends, build strong communities, interact with people, and grow revenue for your business.

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The Facebook service serves many purposes for businesses, and there is much to be gained from it. With Facebook, you can connect with people, which is one of the primary reasons for Facebook. It’s the perfect way to connect with customers and stay updated with their activities.

With Facebook, you can also engage with your customers. Facebook helps brands build customer engagement. Having a Facebook presence helps businesses to share information and keep their customers up to date on new product and service developments.

Lastly, with Facebook, you can sell goods and services directly in the marketplace. It will also push consumers towards your product when you advertise there.

2. Instagram

This is a free online photo-sharing app that allows its users to edit and upload photos and videos with their mobile app. A new feature was recently added which now allows you to share from your laptop too.

It gives you room to add a caption to each post and use hashtags and location-based geotags that make the posts searchable by other users within the app.

Every post you make appears in the feeds of your followers and can also be viewed by the general public.

As a business owner, Instagram offers you the opportunity to open a free account to promote your business to the right audience. You have access to free engagement as well as impressions metrics.

About 60% of people say that they discovered new products through the use of Instagram. That’s because it allows you to connect to your new and existing customers. You can use Instagram to drive results for your business by sharing your stories and products.

3. Twitter

This is one of the more established social media platforms, with over 300 million active users. It’s mostly recognized for its stream of real-time updates. You can post photos, videos, etc.

With the use of hashtags, Twitter is a terrific way to engage new potential clients for your business. You can easily find customers looking for a product or service that your business provides, and customers can easily find the service and products you provide too.

For example, if the product you sell is a bag, you can locate people tweeting about how they need to get a bag based on the hashtags they use in their tweets.

And you can tweet them about the service you provide and where to get it. What you just did there is secure a new customer without having to try too much.

4. LinkedIn

If your business operates on a B2B model or your target customers are based on job titles, LinkedIn is the perfect place for you. LinkedIn boasts 303 million monthly active users, most of whom are employed or in the process of being employed.

Users on LinkedIn post accurate information about themselves because it’s a social platform for business.

Advertising on LinkedIn is not as advanced as on Facebook in terms of campaign functions etc. But it gives you more job positions to target than Facebook does. This can be important if your business depends on targeting specific businesses or jobs.

5. YouTube

This is a video platform that lets users watch videos and upload them too. YouTube has 2 billion monthly active users. And it allows your business to share content with over 30 million users who are likely to watch it.

YouTube has the benefit of visual content, and it also has the unique stance of being owned by Google.

Because of this, YouTube has access to Google’s advertising platform, and this can be used to your advantage when running ads on YouTube.