The beauty industry is a colourful canvas for creativity and diversity. A growing number of people have recognised and applauded Black-owned makeup brands in recent years, as these companies have not only transformed the makeup industry but also produced a wide range of products to suit different skin tones.
You have come to the right place if you are looking to support some incredible black-owned makeup brands.
Source: Everything Beauty with Candice B.
These brands below have something for everyone, whether you are looking for an eyeshadow palette that inspires you, a lipstick that pops, or a foundation that matches your complexion perfectly.
1. The Fenty Beauty
Because of Rihanna’s founder, Fenty Beauty is likely the most well-known black-owned makeup brand. The singer-turned-businesswoman established the company in 2017 to produce diverse and inclusive beauty products.
Fenty Beauty sells lipsticks, glosses, highlighters, bronzers, blushes, and more, in addition to 50 shades of foundation, 50 shades of concealer, and 12 shades of powder.
The Moroccan Spice Eyeshadow Palette, which comes with 16 bright, neutral colours that can be combined to create countless looks, is one of the best-selling items.
2. Uoma Beauty
Another black-owned cosmetics company that embraces inclusivity and diversity is Uoma Beauty. Uoma Beauty, which means “beautiful” in Igbo, was founded in 2018 by Sharon Chuter and provides products that address various skin needs and concerns.
For instance, the Say What? The foundation is available in 51 shades and six “skin kin” categories that target concerns like dryness, oiliness, hyperpigmentation, or sensitivity. In addition, Uoma Beauty carries brow products, mascaras, eyeshadows, lipsticks, and more.
3. Beauty Bakerie
Black-owned Beauty Bakerie is a makeup brand inspired by baking and confections. After overcoming breast cancer in 2011, the brand’s creator, Cashmere Nicole, set out to make whimsical, fun, cruelty-free products without animal products.
Beauty Bakerie is well-known for its long-lasting, smudge-proof “lip whip” liquid lipsticks. In addition, the brand sells brownie bar eyeshadows, cake mix foundations, blush palettes made with baking powder, and other items.
4. Black Opal Beauty
Black Opal Beauty is a well-known, black-owned makeup brand founded in 1994 by dermatologists who wanted to create products for women of colour. Foundations, concealers, powders, blushes, bronzers, highlighters, lipsticks, eyeshadows, and more are available at Black Opal Beauty.
The True Color Skin Perfecting Stick Foundation SPF 15, which offers full coverage and sun protection and comes in 16 shades, is one of the best-selling products.
5. The Lip Bar
Black-owned Lip Bar is a makeup company that focuses on lip products. The brand was founded in 2012 by Melissa Butler, who wanted more diversity and representation in the beauty industry.
The Lip Bar sells lipsticks, glosses, liners, balms, and liquid mattes in various shades and finishes. In addition, the brand sells eyeshadows, blushes, bronzers, concealers, and foundations.
6. Colored Raine Cosmetics
Loraine Dowdy launched Colored Raine Cosmetics, a black-owned makeup company, in 2013. The brand hopes to inspire creativity and self-expression with its bright and eye-catching products.
Lipsticks, glosses, eyeshadows, highlighters, blushes, and other cosmetics are available at Colored Raine Cosmetics. With its 12 gorgeous matte and metallic shades, the Queen of Hearts Eyeshadow Palette is one of the most recognizable products.
7. Plain Jane Beauty
Black-owned Plain Jane Beauty is a makeup line emphasising natural, organic, and vegan ingredients. After over 20 years of experience as a makeup artist and esthetician, the brand’s founder, Lake Louise, launched it in 2010.
Plain Jane Beauty offers a wide range of makeup products, including foundations, concealers, powders, blushes, bronzers, highlighters, lipsticks, eyeshadows, and more. One of their best-selling products is the I Am Radiant Liquid Foundation, available in 17 shades. This foundation provides medium to full coverage with a dewy finish.
8. Pat McGrath Labs
One of the most well-known makeup artists in the world, Pat McGrath, founded the black-owned makeup company Pat McGrath Labs in 2015. The company is renowned for producing elegant, cutting-edge goods that frequently draw inspiration from artwork and fashion shows.
Pat McGrath Labs offers many cosmetics, including lipsticks, glosses, liners, eyeshadows, mascaras, and highlighters. The Mothership Eyeshadow Palette is one of their most popular items, featuring a stylish black case and ten shades of matte, shimmer, and metallic finish.
9. Mented Cosmetics
KJ Miller and Amanda Johnson launched Mented Cosmetics, a black-owned beauty company, in 2017. The business aims to provide “perfectly pigmented” cosmetics for women of colour.
Mented Cosmetics offers a wide range of cosmetics, including lipsticks, glosses, eyeliner, eyeshadows, blushes, bronzers, highlighters, foundations, and more. The Nude Lipstick Collection, which comes in nine shades of nude lipsticks to match different skin tones, is one of their best-selling products.
10. Juvia’s Place
Juvia’s Place has gained a devoted following for its vibrant and pigmented eyeshadow palettes inspired by the richness of African culture. Founded by Chichi Eburu, the brand celebrates diversity and aims to provide makeup enthusiasts with bold and beautiful products that complement a spectrum of skin tones.
Juvia’s Place offers lipsticks, glosses, liners, eyeshadows, blushes, bronzers, highlighters, foundations, and more. One of their most distinctive products is the Nubian Eyeshadow Palette, which features 12 shades of warm neutrals and gold that are highly pigmented and blendable.
These are just a few of the incredible black-owned beauty companies you might want to be familiar with and admire.
In addition to receiving high-quality products that complement your skin tone and type when you shop at these businesses, you are also helping black creatives and entrepreneurs who are changing the face of the beauty industry. So feel free to indulge in a few of these goods and have fun!
Source: Jackie Aina
