London, United Kingdom — Pickas Unified Media Limited has officially announced its expansion into the United Kingdom, marking a new chapter in its mission to empower small and medium-sized enterprises (SMEs) with affordable and innovative digital marketing solutions. The agency, established in 2020 by digital marketing strategist Samson Sadeko, has already earned recognition across Africa for delivering measurable growth strategies to businesses in highly competitive markets.
Sadeko, who founded the company during the COVID-19 pandemic, created Pickas Unified Media with a clear purpose: to bridge the widening gap between small enterprises and larger corporations dominating the market with massive advertising budgets.
“When we started in 2020, the pandemic exposed how fragile many small businesses were in terms of visibility and customer engagement,” Sadeko explains. “The aim was to give SMEs access to professional-grade marketing without the prohibitive costs — helping them not only survive, but thrive.”
Since its inception, the company has supported countless SMEs in building scalable digital strategies, enhancing brand visibility, and creating campaigns that deliver tangible impact.
Broad Expertise Across Africa and Beyond
Sadeko’s professional career began with training at Wild Fusion Digital Centre in Lagos in 2017. He went on to join Baynet Fuse, a leading Nigerian agency where, under the mentorship of CEO David Oluwole, he contributed to campaigns for leading multinationals such as Airtel Nigeria, FilmOne Entertainment, MANTRAC, and Tempo Group. His experience also extends to fintech, where his work with a Lagos-based company helped drive digital adoption and growth for Quick Credit.
Through Pickas Unified Media, Sadeko expanded services to Out-of-Home (OOH) advertising in Ghana in 2022, executed in partnership with a major regional agency. This gave the company the platform to scale large-format media campaigns while reinforcing its reputation as a cross-market solutions provider.
Building on London Experience
In addition to his African track record, Sadeko has gained valuable experience within the United Kingdom. In 2023, he worked with International Business Times UK as a Marketing and Communications Officer, a role that deepened his understanding of European media and communications landscapes. Alongside this, he also volunteered with Healthwatch Greenwich from 2023 to 2024, supporting community engagement and local communications. This role, which focused on amplifying residents’ voices, reflects his commitment to using his expertise for social good as well as commercial impact.
These experiences have provided him with unique insights into the challenges and opportunities faced by UK-based businesses, positioning him to introduce solutions that are globally informed yet locally relevant.
Services Tailored for the UK Market
With its London office now operational, Pickas Unified Media Limited will provide a suite of services designed specifically for SMEs and growth-driven enterprises:
- Targeted Advertising Campaigns – Multi-platform ad management with ongoing optimisation to maximise return on spend.
- Web Development & Management – Affordable, user-friendly websites that combine functionality with strong brand representation.
- Social Media Development & Growth – Establishing brand presence online with structured growth management over 180 days.
- Content Creation – Including high-quality video production and 30+ branded creative assets every month.
- Consultations with the CEO – One-to-one strategic guidance with Samson Sadeko on leveraging digital assets for growth.
- Technology & Software Advisory – Helping businesses adopt digital tools to streamline operations and enhance profitability.
- Out-of-Home Media – Extending lessons learned from Ghana into tailored OOH strategies for UK-based businesses.
The agency’s key differentiator lies in its collaborative model, working with technology providers and other agencies to ensure SMEs receive top-tier services at sustainable costs.
A Founder with Global Perspective
Beyond leading Pickas Unified Media, Sadeko is also the founder of Pickasblog, a female lifestyle and fashion platform with a strong readership base. His career has been strengthened by dual professional certifications from the Chartered Institute of Marketing (CIM, UK) and the Digital Marketing Institute (DMI, Ireland), credentials that affirm his standing as a recognised global marketing professional.
Looking Ahead
The expansion into the United Kingdom is more than a geographic move; it is a mission to make impactful marketing accessible.
“Small businesses form the backbone of the UK economy, but many are unable to sustain the cost of premium marketing retainers,” says Sadeko. “Our role is to close that gap by providing affordable, high-quality solutions that deliver results. We want to see SMEs smile again — because growth should not be limited to big brands alone.”
Pickas Unified Media Limited is now open to clients across London and the wider United Kingdom, ready to replicate the success it has already delivered in Africa by empowering businesses to compete and grow in today’s fast-paced digital marketplace.
For more information, visit Pickas Unified Media Limited.
